Matt Blaylock
Founder & Client Lead
Matt brings more than 20 years of experience at John Deere, working inside a global equipment business with customers, dealers, products and brands that have to perform in the real world.
His perspective connects marketing choices to the business: what customers need, what dealers can sell, how products create value and what it takes to get decisions through a complex organization.
At Cold Penny, Matt leads client relationships and helps translate business priorities into clear marketing direction and practical action.
Nick Eber
Senior Brand Marketing & Strategy Partner
Nick brings more than 20 years of senior agency experience in brand strategy, positioning, creative direction and integrated marketing. His work spans equipment, manufacturing, outdoor and consumer brands, including John Deere, STIHL and Armstrong Flooring.
In prior agency roles, he helped develop John Deere’s global social media program and bring its technology story to life at CES, reinvent Armstrong Flooring’s identity, and develop STIHL’s social content strategy and activation programs.
At Cold Penny, Nick leads brand positioning, campaign strategy, creative direction, social, content and communications. Working alongside Matt, he connects the business problem to a clear brand idea and a practical plan for execution.
Commitment beyond the client work
Youth Caddying: Life Changing Scholarships
Matt is an Evans Scholar alumnus, donor, mentor and volunteer. He works with the Western Golf Association and Evans Scholars Foundation to support youth caddie programs and educational opportunities.
Farm Rescue: Helping Farm Families In Crisis
Matt is a Farm Rescue volunteer and donor. His commitment to farm families extends beyond marketing: he has also worked on the farm to help families facing illness, injury or natural disaster.